design without boundAries
Meaningful brand communication can not only resonate emotionally with people, but also drive sales and brand loyalty.
Beautiful objects, no matter how small, can encourage people to use and possess them more frequently and for longer periods of time.
For us, design has the power to make the world a better place.
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A mother’s love, Natural BéBé
Read more: A mother’s love, Natural BéBéNATURAL BÉBÉ is a new line of baby care products recently launched by Mammy, a leading Vietnamese brand and top seller on TikTok specializing in mom and baby products. Designed with Mammy, the new product line were unveiled in January 2024. Mammy was previously known for their baby foods. Monica the founder and CEO of…
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Qing, colors of cultural beauty
Read more: Qing, colors of cultural beautyQing is representative of traditional Chinese concept. It actually does not refer to just green as commonly thought. In 青发 it is black, 青瓦 it is gray, 青花瓷 it is blue. Qing is simply just the most exquisite, the most beautiful. We use this to as a play to illustrate the difference between western and…
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Designing for your private moments
Read more: Designing for your private momentsHow do we reimagine aromatherapy products? Beyond the scented candles, essential oils, burners, the use case for our client is to ritualize the act of using scent to celebrate one’s private moments. A me time, for self care, reflection, relaxation. A time bracketed by the use of these products. With this in mind, we designed…
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Creating a New Cultural Identity
Read more: Creating a New Cultural IdentityBy combining traditional and modern elements, we innovatively redefined the Chinese baijiu category and provided a place for young and fashionable consumers with a historical and cultural heritage yet modern feel. All aspects of the interior space was designed by us. From the branding, graphic motif which is then used in the screens, wallpaper and…
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Celebrating the Joys of Learning English
Read more: Celebrating the Joys of Learning EnglishAs a pioneer in the English training industry for foreign teachers, Le Ning Education is one of the earliest English speaking training institutions in Shanghai. In 2017, as a key period of education industry reform, the new college entrance examination policy began to be implemented in Beijing and Shanghai, and the new changes also brought…
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Stationery as Companions, A True Brand Story
Read more: Stationery as Companions, A True Brand StoryYizheng Stationery is a market leader in children’s eraser in China. This experience center, though grounded in this category, is not targeted at children. This is part of a broader B2B communications brand building framework. As manufacturers in China transit from OEM, ODM to being brand owners, the founders need to embark on the often unfamiliar process of brand building. This process…
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Rebranding for Global Ambitions
Read more: Rebranding for Global AmbitionsYizheng Stationery as a company grew substantially since the first project we embarked with them years ago, the Yizheng Brand Experience Center. Back then our advice to them was: Let’s not change the logo as yet, but let’s give the brand an emotional narrative that speaks of who you are and what you can be.…
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A Love Letter to Motherland’s River
Read more: A Love Letter to Motherland’s RiverThe themed event “Beautiful Water China” is jointly initiated by Alashan SEE, Guangzhou Daily Newspaper Industry Group, and the China National Federation of Industry and Commerce Cosmetic Chamber of Commerce. It will last for three years. Through a series of activities, including Alashan SEE’s “World Water Day,” “Water Public Welfare Art Exhibition,” Green Value List…
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The lyrical moon
Read more: The lyrical moonIn September 2016, the Atmosphere China Design Invitational Exhibition opened, with each exhibited work conveying the designer’s unique understanding of Chinese culture. In the hearts of every Chinese person flows a unique aesthetic and cultural blood formed from a blend of different ideologies from the East. This exhibition showcased the differences and commonalities, presenting the…
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The joker that represents familial love
Read more: The joker that represents familial loveTattoo, originally written as “文身” in Chinese, is also known as “刺青” (Cìqīng). For a long time, tattoos have been considered an expression of rebellion, decadence, and the edge by mainstream consciousness. Some religions explicitly oppose tattooing, as stated in Leviticus 19:28: “Do not cut your bodies for the dead or put tattoo marks on…
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Erasing Discomfort with Courage
Read more: Erasing Discomfort with CourageYizheng Stationery is a market leader in children’s eraser in China. This video, though grounded in this category, is not to be mistaken for an advert targeting kids. This was meant to be part of a B2B communications brand building framework. Project Background As manufacturers in China transit from OEM, ODM to being brand owners, the founders need to…
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A tale of a branded sculpture
Read more: A tale of a branded sculptureFor the longest time sculptures were created by artists, as a means of personal expression. When we were commisioned to work on this sculpture, we wanted to tell a story. A story about urbanization and nature. A story about our client’s endeavour. A story that grows and blossoms. Our client is Sino-Singapore Tianjin Eco-City, the…
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Designing for the Future
Read more: Designing for the FutureWith the increasing prevalence of intelligent technology in our lives, it is becoming more and more difficult to imagine a time without smartphones and the internet. Sometimes, we may inadvertently reminisce about a more pure way of living and communicating. Recording and writing carry so much meaning, and the tools used to accomplish these functions…
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Stationery Product Manual
Read more: Stationery Product ManualProduct manuals usually carry basic content such as product appearance, function, special attributes and price information, which we feel is not enough, we give products additional spiritual attributes to shape the emotional resonance between the brand and users. Through each use, we hope that the product can be transmitted to the user every piece of…
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Arm Yourself with Color.
Read more: Arm Yourself with Color.Makeup is a reflection of ourselves in the world, seeking feedback and affirmation. It is the most fundamental form of self-recognition and praise. Our lives are filled with labels and being labeled. Everyday actions like makeup should not be judged or defined. In essence, it is simply a portrayal of our individuality in satisfying our…
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A modern presentation of ancient craftsmanship
Read more: A modern presentation of ancient craftsmanshipRong Ding Xuan is a Chinese company that manufactures and sells traditional Chinese redwood furniture. After touring their factory and speaking with the owners, we were very deeply impressed by their attitude towards their craft and their attention towards the smallest details. This is truly what sets them apart from other competitors. Rong Ding Xuan…
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Unlock the Logo!
Read more: Unlock the Logo!Neo Cycling Club is a located at Yang Pu District, on the north eastern corner of Shanghai (Zhenghe Rd Lane 939 Unit 05). They specializes in selling Pro level bikes (costing a cool 20k RMB), bike repairs, paintwork, outdoor biking events, and cycling classes. Cyclist can bring their own bikes, dismount the back wheel, mount…
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J Galleria Rebranding
Read more: J Galleria RebrandingJ Galleria 铭品廊 is a high end shopping mall at the basement of Jiaming Centre 嘉铭中心, along East Third Ring Rd in Beijing, China. We were approached to do A&A just before their opening. As a multi-disciplinary design studio we often take a multi-prong approach to our projects. As we progress in our discussions with the…
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The Art of U & I
Read more: The Art of U & IAs a company grows, it needs to respond to market changes, even in the transitions in mindset of the founder. The branding of the company needs to adapt and visually reposition itself to both business partners and consumers. This Shanghai based company has pivoted to the art industry, doing art buying, curating, exhibitions, residency programs,…
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Le Jian Specialist Clinic
Read more: Le Jian Specialist ClinicThe Lejian Medical Center provides high-end customized medical and health services for its customers. In terms of the overall tone of the space, we have chosen low-key colors to create a relaxed and elegant medical environment. In terms of the design language, we have used different types of stone to create a contrast between smooth…
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Greenpeace 能源革命 Branding Design
Read more: Greenpeace 能源革命 Branding DesignGreenpeace does a lot of good work in China. Championing many causes in line with government reforms, in environmental protection, promotion of sustainable energy, anti-pollution measures in particular. For this project we worked with the Climate and Energy division. The issue was that there wasn’t an overarching visual identity, and as each design partner has free…
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Asa Art Exhibition
Read more: Asa Art ExhibitionAsa Yu is an up and coming Taiwanese artist who create sculptures with recycled materials like aluminium cans, beer bottles, bottle caps, and paper clay. We created the branding identity for his debut show in Beijing China. The visual materials will extend to his future exhibitions in Shanghai and Shenzhen. His works have been deemed…
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The Young Vision of Non profit Organizations
Read more: The Young Vision of Non profit OrganizationsThis project is for a non-profit organization. They screen 3D movies to children in remote rural regions in China. The Chinese goverment has done much for the people in the rural regions, addressing the urban rural income and opportunity gap. Their basic needs in terms of healthcare, education and nutrition is largely taken care of.…
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The Place Cafe
Read more: The Place CafeThe Place Cafe is a bustling f&b venue at a high end residential district in Central Park, Chaoyang Beijing. For the face lift, we worked with the client to create an industrial look open plan space that can also be used as a special events venue. Concrete, timber and matt black metal were used throughout…
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Branded sculpture for the Eco-City
Read more: Branded sculpture for the Eco-CitySculptures have always been the domain of artists, a solitary art form expressing a personal point of view. When we were commisioned to work on this sculpture, we wanted to tell a story. A story about urbanization and nature. A story about our client’s endeavour. A story that grows and blossoms. Our client is Sino-Singapore…
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ToKnight Branding
Read more: ToKnight BrandingToKnight organizes secret parties in Singapore, modelled after the frat parties of America. The branding is a tongue-in-cheek affair, overtly a royal knightly crest, but upon closer inspection, party elements are hidden within the emblem. The key brand element is the red disposable cup, a recurring motif in frat parties which are imported into Singapore…
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Build a bridge of communication
Read more: Build a bridge of communicationAnswer Communications is a marketing and communications company based in Shanghai, servicing clients in the luxury market, with a focus on cosmetics and fashion industries. These industries in particular are highly competitive in terms of marketing spend and how to best communicate with consumers. Answer Communications Also the marketing landscape in China is evolving at…
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Exploring the breakthrough of the “information asymmetry” barrier
Read more: Exploring the breakthrough of the “information asymmetry” barrierAsymmetrics Research | 非常研究所 is a company that provides customized market research services focusing on end-users, channels, and value chains in the Chinese and Asia-Pacific markets. The company currently has offices in Beijing and Singapore. Given the various information barriers that exist between markets, regions, demographics, and cultures, the team at Asymmetrics Research has over…
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An instant picture presents the art of time and light
Read more: An instant picture presents the art of time and lightFeng Studios | 峰社 is an independent creative team that provides comprehensive commercial film and television production services and has long served top-tier media and brands domestically and internationally. In addition to professional commercial services, Feng Studios also pays great attention to social and humanistic issues. Its founder, Zhao Feng, is also part of the…
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Facing Generation X——Unlock Conventional Cognition
Read more: Facing Generation X——Unlock Conventional CognitionMYTOWN is a creative stationery brand that has long been dedicated to serving students. The brand is committed to discovering and creating high-end stationery that is unique to China in collaboration with its users. In the fast-paced and stressful student life, MYTOWN aims to bring joy and happiness to the learning process with every one…
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Expressing interactivity for a contemporary dance studio
Read more: Expressing interactivity for a contemporary dance studioThe design elements are carefully crafted to convey the philosophical concept that the brand is based on. The use of typography, imagery, and other design elements are all chosen with the specific philosophical idea in mind, creating a visual language that helps to communicate the brand’s message. realms of the liminal REALMS OF THE LIMINAL…
United Design Practice 