Makeup is a reflection of ourselves in the world, seeking feedback and affirmation. It is the most fundamental form of self-recognition and praise.
Our lives are filled with labels and being labeled. Everyday actions like makeup should not be judged or defined. In essence, it is simply a portrayal of our individuality in satisfying our psychological needs.
Atelic Series · Made Up
[唤心·戎装] is a complete color series based on the appearance of the Huanxin product line. The inspiration for these colors comes from traditional colors used in facial makeup, with many of the color names derived from traditional Japanese dyeing names, many of which can be traced back to the Tang and Song dynasties in China. We have carefully calibrated these traditional colors to ensure that they complement each other harmoniously.
Makeup
Shields us from cold reality
Whilst giving us strength and courage
With brave colors to face the world
Made Up Series
Colorful stationery
For life’s many battles
Made up stationery
We selected 6 colors from this set of colors, associated a story with each color, and described it in a short sentence, and the rest of the picture and plot, everyone will have a different interpretation.
In addition, the background of the story we created for this series also provides users with more imagination and emotional refraction, so that everyone can interpret and understand differently.
Packaging Design
In such a process from initial acquaintance to familiarity, information is divided into before and after, and the table is not suitable and does not need to be full of lists.
The first is the paper outer packaging, which is the first bearing surface of the entire information space, brand identity, product name, product attributes, color and some necessary product descriptions, in addition, we left a hollow window to facilitate the product appearance to be fully displayed; After removing the paper package, it is a transparent box that can be used as a stationery box for a long time, and at the bottom of the box, we place a foldout, and the first thing we see is the theme of the series, which is the second level of information display; When this is also opened, you will see the original intention of the deeper and complete product series design.
Due to the properties of the product itself and the frequency of replacement, in addition to the general single sales scenario, we also consider the possibility of purchasing multiple sticks. For this purpose, we have designed 6 mixed-color packs and 12 mixed-color packs separately.
Visual Merchandising
In addition to achieving the purpose of storage and retail, the display of goods is also an important part of displaying products and maintaining the visual system of products.
Beauty is everywhere
To be discovered and experienced
Scene by scene, these come together to form
The canvas that is our lives
Atelic Series
Inspired by Nature, Completed by you
BEAUTY & WISDOM
United Design Practice 