Asymmetrics Research | 非常研究所 is a company that provides customized market research services focusing on end-users, channels, and value chains in the Chinese and Asia-Pacific markets. The company currently has offices in Beijing and Singapore. Given the various information barriers that exist between markets, regions, demographics, and cultures, the team at Asymmetrics Research has over 40 years of experience working with Fortune 500 companies, investors, and associations to provide in-depth and reliable market research insights.
Asymmetrics Research
The original translation of “Asymmetric” as “不对称的; 不对等的” is quite intuitive. We altered the structure of the letter “A” within a symmetrical outer contour, which is the essence of market insights work — finding breakthroughs in a relatively balanced market environment. The Chinese name is “非常,” which means “unusual/beyond the ordinary.” This name not only encompasses the meaning of our work objectives but also allows for “variation within a symmetrical outer contour,” so we chose a serif typeface. We carefully maintain this balance between symmetry and equilibrium.
The job title of research personnel at Asymmetrics Research is “Chief Insight Officer.” This title conveys the importance and focus that the company places on market research, indicating that Asymmetrics Research is committed to providing in-depth and reliable market research insights to help companies optimize their decision-making and work functions.
United Design Practice 