MYTOWN is a creative stationery brand that has long been dedicated to serving students. The brand is committed to discovering and creating high-end stationery that is unique to China in collaboration with its users. In the fast-paced and stressful student life, MYTOWN aims to bring joy and happiness to the learning process with every one of its stationery products.
MYTOWN branding Design
MYTOWN, which translates to “我的城市”, is a phrase that embodies a sense of self-expression and participation.
Today’s student population is increasingly focused on showcasing their unique individuality, and the modern city is not just a world for adults but also for the younger generation. Students are the masters of their own city, and MYTOWN represents their sense of ownership and belonging in their urban environment.
Design Concept
This statement emphasizes the importance of the word “Writing” in the brand concept. Even though erasing or painting over may be subtractive actions, they are still part of the process of “Writing”.
This designed central figure has great symbolic meaning. Not only does it simplify and generalize the image of writing tools, but it also represents stability and perseverance through the images of the arrow and anchor. At the same time, it embodies the self-expression and participation consciousness of the brand conveyed by “My”.
MYTOWN is a quiet yet infinitely creative brand, and we use various media to convey its inclusive and open personality.
United Design Practice 